The NBA is finished. We all knew it was an inevitability, but Sports Business Journal confirmed it’s immediacy: advertisements on jerseys are coming, like winter on Game of Thrones (HBO, 2015, Sundays at 10p EST/9p CST).
These ads will likely come in the form of a 2.5 inch by 2.5 inch patch on the front of the jersey, manufactured by Adidas, as was discussed in years past by the league. This would-be monstrosity is more terrifying than ANNABELLE (in theaters now).
A dollar bill is 2.5 inches wide. It’s no coincidence the league settled on that size because all they are doing is looking at the dollar and not the end product on the court.
Take a look at this screenshot of game action last season:
Now look at an artist’s rendering of what that would look like with advertisements on the jerseys (artist: @FBJ0, with the help of Adobe Photoshop CC, only $9.99/mo, adobe.com):
It’s clear from this image that ads on jerseys will irreparably harm the NBA. The only people who cannot recognize this fact are the bigwigs in the league office wearing dollar bill green-tinted Ray-Ban glasses.
Furthermore, this decision will ruin the product for those classy adults who enjoy wearing their NBA jerseys in public. There is no more fashionable look for hip guys, than throwing an NBA jersey over your Brooks Brothers non-iron dress shirt. When it’s too warm for long sleeves, the sleek, casual fans lets his guns out by pairing his NBA jersey with American Eagle cargo shorts.These outfits would instantly become fashion faux pas if a massive advertisement patch adorned a 6.25 square inch portion of a 44.4 inch by 37.9 inch XL authentic Adidas jersey.
This move by the NBA would likely net much more than $50 million a year in new, untapped league revenue which would increase player salaries and possibly even those of support staff who work the games at minimum-wage level rates, but at what cost to the fan? Perhaps none to their pocket books, but a king’s ransom for their eyes to pay. With this move, the NBA will slide further and further into oblivion, much like soccer, the world’s largest sport.