Pacers Hire Local Celebrity to Re-Ignite Brand

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INDIANAPOLIS, INDIANA – After the Toronto Raptors recently unveiled their creative partnership with international hip-hop icon Drake, the Indiana Pacers have announced that they too are joining forces with a cherished home-grown celebrity: In a special press conference, the team today revealed that renowned game show host Marc Summers has agreed to lead the effort to revitalize his favorite hoops team’s brand.

Like Drake, Summers, who over more than two decades has hosted multiple legendary game shows including “Double Dare,” “What Would You Do?” and the Food Network’s “The Next Food Network Star,” will serve as the unofficial face of the Pacers franchise while consulting on topics ranging from the team’s image to its fan experience.

“Despite climbing to dizzying heights of Hollywood fame, Marc Summers has never lost his love for the navy & gold of his childhood team,” said owner Herb Simon. “Marrying the mega-wattage of his star power with the young basketball nucleus we already have in place here promises the start of a chapter in Pacers history worthy of any movie marquee.”

In identifying a creative consultant, partner & spokesman, the team conducted an exhaustive search of Indianapolis-born celebrities, including Vivica A. Fox, news personality Jane Pauley, comedian Mike Epps, and Jared, the formerly fat guy from Subway.

Summers, however, simply proved too compelling to pass up.

“They say home is where the heart is, but for me, it’s where my birth name is,” said Summers, who was born Marc Berkowitz in 1959 but at some point decided he wanted a less Jewish sounding last name. “I want to take the principles that have made Double Dare and What Would You Do such go-t0 references for twenty-somethings and apply them to the experience of three hours at Bankers Life Fieldhouse.”

Summers is already working on new in-game entertainment to be ready for the team’s October 29th home opener against the Orlando Magic.

“I rounded up my old Nickelodeon gang and we hit the ground running,” said Summers, who is like the absolute poorest man in the world’s David Letterman (Letterman is also from Indianapolis but absolutely did not respond to the team’s inquiry). “We have multiple segments planned for the 10/29 Magic game, including “Slime Lance Stephenson When He Takes a Dumb Three,” during which a fan slimes Lance Stephenson when he takes a dumb three; a replica of Family Double Dare’s infamous ‘Slopstacle Course,’ where contestants weave in and out of Paul George turnovers; and a classic ‘What Would You Do?’ where fans lay on a scorer’s table and have beers tossed on them until they eventually freak out. I’m confident people are going to feel like they’re getting more than a basketball game out of the price of admission.”

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