A logo can convey a myriad of messages. NBA Teams spend so much time and money to make sure their logo represents their mission and culture. Ballerball is exploring what team logos say about their current state.
The Atlantic Division
The Toronto Raptors
Toronto went old school with their 20th anniversary logo. Look at the dinosaur. Even he’s shocked that the Raptors are first in the Atlantic Division. He is looking over his shoulder thinking, “Are the refs going to actually let me play even though I am a Dinosaur, I should’ve bought shoes that fit, and is the Atlantic Division really THIS terrible??”
The Brooklyn Nets
Russian Billionaire owner, first time coach, veterans, 10 day contracts, trades, luxury taxes. The Brooklyn Nets have a lot of things happening within their team so they went with the simplest logo to say “Hey everything is totally cool- we keep things so free and easy.” Also if the only color they use is black it makes people forget how they’re in the red.
The New York Knicks
Oh cool! Look they are balancing the words “New York Knicks” on top of a basketball. Theres no way its going to tip over! They should just replace it with a picture of Phil sitting in a comfortable chair.
The Boston Celtics
This logo is Danny Ainge Winking at the Celtics Fans saying “Look, things aren’t great but we have like 28 draft picks the next 3 years- just stick with us. I took Al Jefferson and the Rights to Jeff Green and got Ray Allen, KG, and a championship- and we got Jeff Green back!”
The Philadelphia 76ers.
This logo signifies how many games they have committed to losing because they play in a league where you are incentivized to lose.