Failed Trade Show Demonstration For #SSAC14: B-Link X Technologies

Blink X

Ballerball was on site at the 2014 MIT Sloan Sports and Analytics Conference and will be running a series of features on the Sloan experience.


Along with great panels and research papers, the Sloan Conference features many innovative start-up companies in a fascinating trade show.  This year’s conference featured terrific start-ups such as  AMPAvaTechCoachMePlusDiamond Kinetics, Inc.Prophecy SciencesSportIQSwingbyte, Inc., The Perduco Group, and Globall Coach.  We took a deeper look into companies that didn’t make the cut to be featured at the Sloan Conference.  Below is the most intriguing presentation.



Within the strict confines of the 24 second shot clock, every single moment is valuable to each player, coach and organization.  A player has to act on the floor, the coach must strategize from the side line and it is crucial for management to invest in equipment and procedures that maximize a team’s potential for success.  And that’s just the tip of the iceberg.


It’s time for a new revolutionary way to optimize the offensive possession with a forward thinking piece of technology that is sure to make an enormous impact on the NBA.


Blink X

B-LINK-X is an innovative piece of electro-shock technology that optimizes blinking patterns for teams during the course of a single offensive possession.  Consider the following…

The human blink takes up to 400 milliseconds to complete and the average person blinks 10 times per minute.  Within a 24 second time period that averages out to 4 blinks per person, per possession which totals out to 1.6 seconds of time dedicated to blinking.

Even further, take into account that there are 5 players on the floor at a given time.  So, 5 players all blinking at sporadic and random times creates a massive amount of wasted blink time; 8 seconds to be exact (1.6 X 5 = 8).  That’s 8 seconds that a given team wastes on a single possession with their eyes shut when they could be actively executing an offensive strategy.

Red = Bad

Red = Bad

By synchronizing the blinks of all 5 players we cut the WBT down to what it would take for an individual player to blink – 1.6 seconds – which according to our scientific research is far greater than 8 seconds.

blink graph 2

Blue = Good

It is known that the NBA player can get a shot off in .4 seconds meaning that if a team is wasting 8 seconds blinking on offense, they are sacrificing 20 shot attempts per possession.  With our technology, we can limit that to only 4 shot attempts per possession.  Amazing.

So how can we actually synchronize the blinks of all five players on the court?  We tried a number of different things that were predicated on communication among basketball players regarding their average blink time using different psychological methodology.  These results were inconclusive and were not strong enough to be put into action.  After much trial and error we finally came to an effective conclusion.



The premise is that we attach one of our electro-shock sensors on all five of players that are active in the game.

B-LINK X Sensor

Blink X Sensor 1

We simply divide a 24 second shot clock into fours, in which our automatic sensors are triggered to give the players a small shock at the exact same time.  This notifies our players to blink simultaneously during an offensive possession.   The sensors are small, comfortable and fashion friendly.  Just ask NBA Mega-Star Rashard Lewis who is seen wearing the sensor in the photo below.

B-LINK X Sensor on Player

Blink X Sensor 2

Since incorporating our technology, we have seen dramatic results – which we will not be sharing with you today due to the weather.  We appreciate your time and would now like to open the floor for questions.


Q and A:

Question: What about defense?

Answer:  That’s all the time we have for today.  Thank you.


Be sure to check us out at to see more than just the… tip of the iceberg.


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